Successful businesses understand that their relationship with both the market environment and key stakeholders is at the core of their strategic planning. Taking only the direct customers or shareholders into account is no longer enough, since different stakeholder groups that might have nothing to do with that industry can pose significant threats to the organization’s core business and reputation.
The Public Affairs professionals are specialized in dealing with these issues. In Brazil, this a relatively new field of expertise, and there are currently few experienced executives in the market. In more mature democracies, such as the European Union and North America, Public Affairs is a well-established area.
Public Affairs work combines activities such as proactive stakeholder relations and engagement, government relations, corporate affairs, opportunity identification, market access & licence to operate, issues management, information dissemination and strategic communications advice.
Avelã Public Affairs is a boutique public affairs consultancy specialized in Brazilian agribusiness. We help Brazilian and multinational companies and organizations of any size build their public affairs strategies. We are also prepared to work with international companies willing to understand or prepare their activities in Brazil.
We help organizations understand their external environment and manage their stakeholder relations, in tune with their specific needs, willing to better position themselves, maximize opportunities and mitigate risks.
Andrea Verissimo is an executive with over a decade experience in public affairs, international branding, government relations, corporate and strategic affairs. With a broad experience, Andrea has worked in Brazilian agribusiness associations, multinational companies, state industry federation and family-owned businesses.
Andrea is a fully-qualified veterinarian who has worked in the fields of public affairs, international marketing, project management, industry association management, government relations and strategic affairs, both in the livestock and agriculture industries. With an international academic curriculum, she graduated from New Zealand’s Lincoln University in 2001 and has a Master of Applied Science with Distinction in Farm Management Consultancy. She also holds a post-MBA in Leadership.
She designed and executed successful campaigns in the fields of food (beef); animal health and productivity (growth promotants); agriculture (biotechnology -GMOs and agchemicals), international and national market access, international promotion and corporate affairs.
Andrea is a polyglot who is fluent in Portuguese, English and French. She has good command of the German and Spanish languages, and speaks basic Italian. She has great working skills and is prepared to work in multi-cultural environments.
